Promotion of area attractions won three Marketing Canada award from the Economic Developers Association of Canada (EDAC).
The Grand River Country tourism alliance won a second award for its Trails Take Flight project. That program was a local tourism initiative to promote the Grand River’s trails and bird viewing opportunities.
Twenty trails in communities across the watershed were selected for their exceptional bird habitats, and marketed to the public in a unique brochure and interactive website.
The project had already won a provincial marketing award from the Economic Developers Council of Ontario (EDCO).That award was granted in the single publication category, and was chosen from an award program that included 180 submissions in numerous categories, from across Canada.
The brochure and interactive trails information is available from the “Trails” section of the Grand River Country website at www.grandrivercountry.com. The brochure is also available at most local tourism information centres, or by phone from the GRCA at 866-900-4722.
Deb Dalziel announced that the Recipes to Experience program, over the past two years, won a print and website award at the same event. She said it had already won at the provincial level, and was now a national winner, too.
Recipes won for the best digital media for a tourism website. That program is coordinated by Elora Fergus Tourism.
Finally, the Fergus Scottish Festival and Highland Games won a marketing Canada award for the best marketing campaign. That program featured a colourful array of Scottish images alongside Scottish historical trivia and facts.
Dalziel was pleased with that one, since it was the festival’s 65th anniversary.
Centre Wellington Mayor Joanne Ross-Zuj was on hand on Oct. to congratulate the winners and hand over the gold medals they earned.
