“Eat up Your February,” a new awareness campaign by the County of Wellington’s Taste Real initiative, aims to showcase local food options and support farms and food retailers in the winter months.
From Feb. 3 to 19 selected locations throughout Wellington and Guelph will be offering specials, deals, local food menus and samples as part of the Taste Real Experiences campaign.
“The winter and early spring is typically seen as an off-season for local food, due to seasonal unavailability of freshly grown vegetables and fruit,” said Taste Real coordinator Christina Mann in a press release.
“Wellington County farms and businesses still offer a huge variety of products, including meat, dairy, eggs, prepared foods and much more.”
Taste Real Experiences hopes to engage people around food and includes experiences such as special events, workshops, as well as food, brewery and distillery tours, officials say.
Residents and visitors alike are encouraged to explore the line-up of participating businesses on the Taste Real website and download promo codes to redeem for special offers, discounts and samples.
As part of the Taste Real Experiences event, many local Community Shared Agriculture farms are offering special incentives for anyone interested in signing up to their spring and summer vegetable share program.
“It is especially important to support our local farms and food businesses in this traditionally-quiet time of year,” said Wellington County economic development manager Crystal Ellis.
“Sales can be slow and expenses high as farms are investing into seeds and equipment for the upcoming growing season.”
For more information on Taste Real Experiences visit www.tastereal.ca or search for the #tasterealexperiences hashtag on Facebook or Twitter.