Now in its 126th year, the annual holiday campaign seeks donations from the public to help The Salvation Army assist millions of Canadians living in poverty.
With one in 10 Canadians struggling to make ends meet, The Salvation Army’s advertising campaign focuses on the fact that “Poverty isn’t always easy to see, especially during the holidays.”
With a national $21-million fundraising goal, the Christmas Kettle Campaign enables local Salvation Army units in 400 communities across Canada help individuals and families with the basic necessities of life, such as food, clothing and shelter. Contributions also allow The Salvation Army to continue operating its life-changing programs, such as substance abuse recovery, housing supports, job and skills training, and budgeting and education classes, which help people find a way out of poverty, permanently.
Every donation to a Christmas Kettle remains in the community in which it was given, in order to help local people in need. Last year, The Salvation Army helped over 1.9 million people in need.
Each year, The Salvation Army relies on the support of numerous corporate partners, who allow Christmas Kettles to be placed at their stores each year.
Beyond donating to The Salvation Army’s physical Christmas Kettles, donations to the 2016 Christmas Campaign can be made at www.FilltheKettle.com, www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.
Supporters can also host their own online kettle and encourage their friends, family, neighbours and coworkers to donate to The Salvation Army. These online kettles can be created at www.FilltheKettle.com.
Donors can also support the 2016 Christmas Campaign by texting HOPE to 45678 from most mobile carriers in Canada. A $5 donation will be added to your mobile bill.
