The Farm and Food Care Foundation, a charity with a mandate to enhance public trust in food and farming across Ontario, has received a five-year pledge of $75,000 from New-Life Mills.
The announcement was made at the annual meeting of Farm and Food Care in Milton on April 16.
New-Life Mills is a Canadian-owned manufacturer of livestock and poultry feed and a producer of eggs, chicken and turkey.
Chair of the Foundation, Bruce Christie said, “This donation by New-Life Mills is a direct reflection of the company’s long-time commitment to Canadian agriculture and its farmers. Contributions like this are so significant. They will help our foundation further its work of improving awareness and understanding about food and farming which can only help to make our industry stronger.”
Nadine Schwandt, general manager of the feed division, said, “With this investment in the Foundation, we’re looking to play a bigger role in promoting agriculture to Canadians, and to ensure that accurate information about farming and farm practices is available.”
Bill Revington, general manager of the farm division at New-Life Mills says, “We think it’s important for Canadians to understand where their food comes from and how it’s raised.”
Each year over the five year agreement, representatives of the foundation and New-Life Mills will meet to determine funding priorities. In 2014, the funds will be put towards the creation of a third edition of the award-winning publication, The Real Dirt on Farming. The funding will support development of the booklet and a new speakers bureau matching farmers with urban audiences interested in learning more about Canadian food and farming.
To learn more about the Farm & Food Care Foundation, visit www.farmcarefoundation.ca
To learn more about New-Life Mills, visit www.newlifemills.com