Nestlé Waters Canada has been named the 2015 most trusted brand by Reader’s Digest Canada.
The annual Reader’s Digest Trusted Brand survey polled Canadians about brands they trust across 40 product categories from consumer packaged goods to financial institutions and retailers.
Work for a Cure
Nestlé Waters has donated $10,000 to Work For A Cure, a community-based volunteer cancer cure fundraising organization.
Since 2005 the company has donated $100,000 in cash and more than 30,000 bottles of water to keep the organization’s volunteers and supporters hydrated during fundraising activities each year.
In two years, Work For A Cure will have raised $1 million to fight cancer – with $250,000 going toward construction of a pediatric waiting area at Cambridge Memorial Hospital.
Bottled water donations
Nestlé Waters donated about 2.8 million bottles of water across Canada in 2014.
The donations, with an approximate retail value of $479,289, were given to charitable organizations.
About 117,473 cases or 2,819,352 bottles of water were donated to those suffering from dehydration or who had been victimized by forest fires, flooding, hurricanes or temporary municipal water and sewer infrastructure failure.
Project winter survival
Nestlé Waters has donated bottled water to Project Winter Survival, a volunteer organization that provides winter survival kits to homeless shelters, social service agencies and outreach providers across the GTA. Nestlé has been involved in the project since 2006.