A government official says new federal funding will increase the competitiveness of Canada’s food and beverage industry in key global markets.
Parliamentary Secretary to the Minister of Canadian Heritage and MP Paul Calandra (Oak Ridges-Markham) reccently announced $765,000 in funding for the Canadian Food Exporters Association (CFEA) to raise awareness of Canadian products at important international trade shows.
“Our government’s top priority remains the economy, and Canada’s food and beverage industry plays an important role in creating jobs and keeping our economy strong,” said Calandra.
“By helping industry get the tools and resources needed to boost sales in international markets, our government is creating opportunities for Canadian farmers and companies to grow and prosper.”
This investment will allow the CFEA to lead trade missions with its members to key international trade shows to get their products in front of thousands of potential new customers.
Trade shows provide industry members with valuable opportunities to promote the quality, safety advantages, and environmental benefits of Canadian products; to create new international contacts; and to strengthen existing business relationships. As a registered Canada Brand member, the CFEA has access to tools and promotional items to help with marketing strategies.
“The Canadian Food Exporters Association is very appreciative of the funding we receive from the AgriMarketing Program,” said Susan Powell, president of the CFEA.
“The association leverages this support to provide export programs for small to mid-sized food, beverage, and ingredient manufacturers to make them more competitive in the international marketplace. This financial assistance has allowed for an acceleration of our efforts, and we remain dedicated to opening new markets for our members.”
To find out more about the AgriMarketing Program or the Canada Brand international strategy, visit www.agr.gc.ca/agrimarketing or www.marquecanadabrand.agr.gc.ca.
