RBC is merging its Drayton and Moorefield branches and will close the doors at the location here next spring.
Regional vice-president Dan Woods confirmed via email the Moorefield branch, located at 46 McGivern Street, will merge on May 25 into the Drayton branch, located at 23 Main Street.
“The branches are located less than eight kilometers apart and merging the two is the most efficient way for us to continue to serve the community in the future,” Woods stated.
“We’ve been a part of the community for over 56 years and a decision to relocate was not easy (and) made only after careful consideration about how we can best serve our clients in this community.”
Woods said staff were advised of the move in late October and indicated “there is a role for every team member from Moorefield within RBC and the Drayton branch.”
Clients received a formal letter from RBC on Nov. 14 and Woods said the bank encouraged them to come and speak with bank personnel should they have any questions or concerns about their accounts as the branches work through the transition.
A community information session was planned for Dec. 5.
Woods explained technology is changing people’s banking habits, and traffic has declined considerably at the Moorefield branch.
“Online, mobile and other digital banking technology is accelerating so we need to adapt and change,” he stated.
“We have never been a company that defines itself by its bricks and mortar but rather by the level of service we provide our clients, the quality of our financial advice, our commitment to the surrounding community, and an authentic pride in our employees.”
Woods said RBC is exploring possibilities to add an ATM in the community.
In addition to the ATM, mobile banking, online and telephone banking, he said clients will continue to be served by mobile experts including financial planners, mortgage specialists, commercial bankers and small business advisors who will meet with clients “where most convenient.”
Following the merger, all accounts will automatically be transferred to the Drayton branch and Woods said the bank is open to exploring other ways to support the community following the merger.
“Just because we are merging this branch, it does not mean we are leaving this community,” said Woods.
“We have a long and rich history in this region and while industries like ours will continue to change and transform, we will continue our commitment to being actively involved in the Moorefield community.”
