Dear Editor:
Last month, another Fergus store jumped on the “let’s stick it to the seniors” bandwagon with their “doubles” selling.
The price shown clearly on items is $2 but fine print underneath reads, “$2.49 each for one.” These are on tags marked “multiples” or “doubles”.
Seniors’ fixed incomes are frequently far too small, especially in these days of expensive groceries. Secondly, we are not saving money buying two of something when we need only one. And, as many of us have downsized, we no longer have storage space for excess cans, jars and packages such as this system forces upon us. “Doubles” is a three-way slap in the face and a dreadful marketing tool.
I have heard literally dozens of people complaining about this practice, but not knowing what to do. Consumer Affairs – to whom I’ve written with the help of MPP Ted Arnott’s office and received a reply – are unable to help because the stores are not breaking any laws or violating any codes.
They suggested we write directly to the head offices of the companies concerned. So I have sent emails to three websites complaining about this almost immoral practice.
I know some busy people who shop in a hurry and didn’t notice. They assumed the $2 price that’s dominant on the shelf’s ticket is what they paid for the one item they bought.
Checking their receipts showed they’d actually paid $2.49 because they purchased only what they needed. Being punished for shopping wisely is not good customer service.
One local grocery store is not doing “doubles/multiples” but three others are pretending this is a perk!
Stores need to take a serious look at this situation. Free enterprise is one thing, but targeting seniors is ageism and I don’t think it should be tolerated.
Certainly it should be pointed out to head office decision makers.
Helen Marucci,
Fergus