Downtown Elora and Fergus are coming to CTV.
Elora and Fergus Tourism and the Elora and Fergus Business Improvement Areas (BIA) have launched a winter advertising campaign on CTV television.
The campaign runs until February, both online and on television in various time slots.
Earlier this year, the three groups, along with Centre Wellington economic development, worked with Tivoli Films of Fergus to produce a 30-second promotional video highlighting the downtown cores of Elora and Fergus.
“The total (cost) for the CTV campaign is $11,350,” stated Centre Wellington communications coordinator Kendra Martin. “This cost has been shared between the four groups, therefore at a cost of $2,837 each.”
Fred Gordon, administrator for both the Elora and the Fergus BIAs, stated, “the cost of the promotional video was $5,400 … evenly split between the Elora and Fergus BIAs.”
That brings the total cost for the commercial campaign to almost $17,000.
Launched locally in the spring of 2015, the video is currently posted online on each group’s website and corresponding social media page.
“The intent of the video is to serve as our signature marketing piece – to be used regionally and provincially via online distribution, movie theatres and broadcast television. The campaign with CTV is the logical next step,” said Deb Dalziel of Elora and Fergus Tourism.
“In coming together and working collaboratively, we’ve been able to achieve something none of us could do on our own.”
This is the first promotional video for Elora and Fergus ever been commissioned with a focus on tourism, downtown and retail.
Officials say the video appeals to a wide audience with an overall focus on quality of place and heritage downtowns while highlighting the shopping, family, culinary, fine dining, music, history and recreational experiences offered in the area.
“We can put our tourism guides in information centres across the region, but we’ve never been able to enter the living rooms of this demographic before,” said Dalziel.
“It’s a very cost effective campaign for all the groups involved and we’re excited to see it launch.”
A News release issued by Centre Wellington states the CTV Kitchener audience spans the length and breadth of southwestern Ontario. Officials say the ad campaign should reach over 1.2 million adults via TV and generate 40,000 online views at kitchener.ctvNews.ca.
The TV ad will air at varying key timeslots throughout the duration of the campaign.
To view the video please visit www.elorafergus.ca
