Registration is now open for Farm and Food Care Ontario’s annual conference and speakers’ program on April 13. The agenda includes the following:
APRIL 13:
Dr. Michael Von Massow: What consumers know, what they don’t know and why it matters.
We know that Canadians have questions about their food. But how much do they really know? Von Massow will share insights on consumer perceptions about food.
Andy Vance: First World Problems
Blog entries, Facebook updates, tweets, Instagram pics, pins, and vines – there are countless ways for farmers and food marketers to interact with consumers directly via the internet. While staring down the barrel of a rapidly-growing and increasingly-affluent population, Vance sets the stage for effectively conveying agriculture’s story, focusing on how to communicate with the 95 percent of consumers open to dialogue and ignoring the one percent of consumers opposed to everything.
Dr. Kevin Folta: Talking to a concerned public about genetic engineering
(Sponsored by the Tracey Firth Memorial Fund) Using his background in biology, agricultural biotechnology and communications, Folta uses a variety of methods to talk about the role of science in the process of growing food. He will share his experiences and insights.
The chef, the dietitian and the locavore: Panel discussion on perspectives related to food and farming (Sponsored by Farm Credit Canada) Hear from three individuals who are all talking with Canadians about food. Panelists include Carol Harrison, Registered Dietitian, Toronto; Jackie Fraser, Fraberts Fresh Food, Fergus; Chef Brad Watt, Rare Grill House, Peterborough.
The day will also feature the presentation of the Farm and Food Care Champion Award and highlights from Farm and Food Care’s activities. A full agenda is posted at: www.FarmFoodCareON.org (click on the AGM image on the home page).
WHERE AND WHEN:
The conference takes place April 13 from 8:30am to 3:30pm at the Teatro Conference and Event Centre, 121 Chisholm Drive in Milton
Admission rate: $65 early bird. $80 after April 1.
Register by emailing info@farmfoodcare.org.
