Centre Wellington Township recently announced the addition of a sport tourism page on its new website.
Sport tourism is a niche market that has grown significantly in the last number of years and generates billions of tourism dollars every year across Canada, municipal officials state.
“Centre Wellington recognizes that visiting sporting teams and their tourism dollars generate income for the local economy and keep the downtowns busy and thriving all year,” the township states in a press release.
Sport tourism coordinator Robyn Mulder has put in place some local initiatives to entice team members and their spectators into the downtowns of Fergus and Elora in hope of generating more tourism for Centre Wellington.
Initiatives include a “Promotional Flyer” with 16 local businesses represented offering discounts; a “Quick Facts” sheet for tournament organizers to help them make local choices for accommodation, restaurants and shopping; and a “Sport Tourism Questionnaire” to help the township better understand the activity of visitors throughout our downtowns.
The township is encouraging anyone organizing sporting or recreational events that involve visiting teams to contact Mulder who will offer local tourism advice, unique packages designed for specific types of teams and other promotions.
For more information visit the Sport Tourism page under ‘Be Active’ on the website at www.centrewellington.ca.
