A planned Ontario European Agri-Food Trade Forum here has been postponed to Nov. 12.
The forum, originally set for July 8 to 10 is a joint venture between the city, the University of Guelph and the County of Wellington.
“In the interest of our sponsors, speakers, and registered attendees, we have secured Nov. 12 as the alternate date which better suits our European guests’ travel arrangements,” explained county economic development officer Jana Reichert in a staff report received by county council at the June 25 meeting.
“We have already met to discuss a formal marketing plan, including international outreach. Many of the Dutch delegates and consulate representatives we hosted in May expressed interest in returning to Wellington, and that their visit was just a stepping stone in their desire to continue to work with the county, city and university to expand partnerships, markets and investment opportunities in our region,” the report states.
Strengthening Wellington’s downtowns
A StreetCast information session will be at 9:30am in the Nicholas Keith Room of the Wellington County Museum and Archives on Sept. 17.
The event will be part of a Wellington Economic Development Group meeting and organizations with a mandate to support downtown business activity are invited.
Wellington economic development officer Jana Reichert explained county officials recently met with StreetCast entrepreneurs, one of who invented the BlackBerry BBM communication tool.
“StreetCast has developed a mobile marketing tool (smartphone app) where consumers receive notifications of deals and events from nearby businesses.
“Having recently launched the tool in New York City, StreetCast met with us to discuss how we could use their tool to increase traffic in our downtowns and how to engage the business community,” Reichert stated in a staff report received by county council at the June 25 meeting.
She noted the provincial government is a strong supporter of the Yellow Pages’ “Shop the Neighbourhood” campaign as it supports local shopping on Nov. 28 each year.
“By working with local BIAs, the one day event brought $98,000,000 into the local economy. StreetCast aims to achieve this on a year round basis,” Reichert explained.
