Recently, Drayton Entertainment held a News conference to announce a new name for its theatre here.
In what officials called “an unprecedented move of corporate philanthropy within the city of Cambridge,” Dunfield Retirement Residence Cambridge, owned by Toronto-based Shiplake Management, made a $1 million pledge for the exclusive naming rights of the Cambridge Performing Arts Complex.
Moving forward, the venue will be called the Dunfield Theatre Cambridge.
“This partnership works on so many levels,” said Alex Mustakas, artistic director of Drayton Entertainment.
“We share the same value proposition, including a tremendous respect for our customers, a commitment to surpassing expectations, and perhaps most importantly, a genuine zest for life. We are only just beginning to scratch the surface of the synergies that will be realized in the years to come.”
The remarks were echoed by the donor, Michael Latner, of Shiplake Management.
“As new residents in this community, we are proud to support the outstanding work of Drayton Entertainment and demonstrate our long-term commitment to enhancing the economic, cultural, and social milieu of Cambridge with the naming of this glorious new theatre,” said Latner.
Construction on the new $14-million, 500-seat theatre, located at 46 Grand Ave. S., commenced in September. Its inaugural season is expected to launch in early 2013.
Last week’s announcement is a major springboard for Drayton Entertainment’s $4-million fundraising contribution to the project. Officials said a grassroots capital campaign will launch shortly.
