GUELPH – Guelph and Wellington County’s new food tourism brand, Taste·real Guelph Wellington, was launched at the sixth annual Local Food Fest on June 26 at Ignatius Jesuit Centre.
The fest showcases local food and beverage producers, entertainment, and culinary experts.
The Taste·real brand will be used by local producers to tell residents and visitors of the authenticity of their products.
Taste·real partners include six regional farmers’ markets, local restaurants, and food retailers, farm gate stalls, hotels and attractions.
Some area restaurants have individually featured local fare for years; the idea offers the partners new visibility.
“It’s about more than the health benefits of eating locally, it’s about the economic impact that choosing Guelph and Wellington County products has on our family farms and local business,” said Sue Trerise, senior business development specialist in the tourism sector for Guelph Economic Development and Tourism Services.
“Marketing our regional food tourism assets to residents and visitors creates new interest in our destination.
The launch of the Taste·real brand will put Guelph Wellington on Ontario’s list of “must-see culinary destinations”
Developing programs and projects in sectors that Guelph has a competitive advantage in is part of an economic development strategic directions document.
Taste·real is an organization born from the collaboration of the City of Guelph Tourism Services, Guelph Wellington Local Food, County of Wellington and its member municipalities.
