Dear Editor:
At Mochrie and Voisin Real Estate Group we relentlessly market our client’s properties, and we carry the same philosophy over to marketing our services.
With that in mind, we make it a priority to find creative ways to ensure that our marketing also has a positive impact on other local businesses, charities or community enhancement initiatives. We would always prefer to market ourselves through community-beneficial partnerships. Always.
Recently we accepted a marketing opportunity from the Township of Centre Wellington to place our branding on the tennis courts in Fergus on a windscreen, since the tennis courts required windscreens anyway.
This partnership would provide our organization with some excellent exposure, but also secure close to $75,000 for the township over the partnership agreement for a product that was an existing necessity on the tennis courts.
The proper partnership papers were signed, the proper township approval process was followed, and the partnership was press released on May 24. A true win-win situation, or so we thought.
Although we haven’t received any negative feedback directly to our organization, there are some individuals in our community who didn’t prefer the marketing based on the letters to the editor in this paper the past few weeks, as well as some bylaw concerns brought forward to the township.
We would certainly like to apologize to anyone offended by this initiative, which was born with a “community investment” mindset.
As we and the township grow and learn together in partnership, the windscreens with our logo have been removed. We will not stop supporting Centre Wellington and its residents; it is a core pillar of our organization, but we will revisit this specific initiative with an open and creative process.
To those who wrote letters, don’t ever hesitate to reach out directly to our organization with opportunities to support our community or express concerns of any nature. Intent and impact don’t always align but we can all agree that a strong, vibrant, respectful and engaged Centre Wellington community is everyone’s priority!
Rob Voisin,
Fergus